JAIPUR, SINCE 1991
Born from the Pink City’s Soul
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Sarda Jewellers was founded in 1991 in the heart of Jaipur: the city that the world looks to for the finest gemstones and the most exquisite traditional jewellery. What began as a small workshop specialising in the ancient art of Naqshi (hand engraving on gold) has grown into one of the most respected names in Polki, Diamond, and Kundan jewellery.
Every piece that leaves our atelier carries the weight of this legacy crafted by artisans who have spent lifetimes perfecting a single technique, using methods unchanged for centuries, for discerning clients across India and around the world.
30+
YEARS OF CRAFT
3
JEWELLERY TRADITIONS
1
CITY, JAIPUR.
1991
Beginning
Started the journey with traditional Naqshi jewellery, rooted in heritage craftsmanship and artisanal excellence.
2000
Mastering Heritage Crafts
Expanded expertise in handcrafted Polki, Kundan, and traditional jewellery techniques.
2010
Evolving Design Language
Strengthened our foothold in the jewellery industry through the trade of exquisite Naqshi Kundan creations, known for their intricate artistry and timeless appeal.
2016
Manufacturing Excellence
Established a dedicated manufacturing unit to ensure precision, quality, and scalable craftsmanship.
2023
Our Flagship Showroom
A new chapter begins with the opening of our retail showroom; an immersive destination where heritage, craftsmanship, and fine jewellery come together.
What We Believe
OUR PHILOSOPHY
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I
No Shortcuts
Every technique we use has been refined over decades. We do not substitute traditional methods with faster, cheaper alternatives ever.
II
Stone Integrity
We source only genuine, natural gemstones. Our Polki is uncut and unenhanced. Our Kundan stones are hand-selected and our diamonds are certified.
III
Personal Relationship
We do not sell jewellery the way a store sells goods. We build relationships understanding your occasion, your family, your aesthetic and then we craft.
IV
Heirloom Standard
Every piece we make is designed to outlast its wearer to be passed from mother to daughter, becoming more precious with each generation.